Originally from Vancouver in Canada, Emma Cheevers arrived in London 12 years ago and settled in the fashionable west London area.
London is often described as a series of small villages and if Emma had to choose her favourite, it would be Ladbroke Grove in west London. With Portobello Market just a stone’s throw away, the area is frequented by an eclectic mix of fashion designers on the lookout for inspiration for their next collections. The famous market stocks unique clothing and accessories alongside unusual knick-knacks which cater for the creatives of the city.
For the best international boutiques Westbourne Park is the place to go; on Westbourne Grove you’ll find the likes of Joseph, Whistles and menswear label Orlebar Brown.
When it comes to department stores, Emma’s top pick is Matches, which stocks a variety of the most desirable designer labels.
Visitors to London will enjoy the famous department stores that cater for the whole family, from Liberty and Fortnum & Mason to Harrods and Selfridges. For independent boutiques, Carnaby Street is a top destination. And whether you prefer the wide range at larger stores or the more intimate shopping experience of London’s chic boutiques, Tax Free Shopping helps you save.