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Behind the scenes with Mr Burberry

Burberry’s new signature scent for men makes its debut in a charismatic campaign video shot by Oscar-winning film director Steve McQueen

Marina Nelson,

British fashion house Burberry has unveiled its new signature fragrance for men with a film campaign featuring British actor and musician Josh Whitehouse and model and actress Amber Anderson.

Created by the brand’s creative director Christopher Bailey in collaboration with perfumer Francis Kurkdjian, the fragrance reflects London’s cosmopolitan nature through herbal woody tones with hints of zesty grapefruit and a silky yet seductive base of vetiver and smoky wood. Available in bottles from 30ml to a special-edition 1,000ml size, the fragrance is one to last a lifetime.

Directed by British director Steve McQueen, winner of both an Oscar and the Turner Prize for art, the film was shot in London’s prestigious Café Royal and accompanies a young couple on a romantic weekend in the city.

Mr Burberry fragrance, from £40 for 30ml to £1,400 for 1,000ml.



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