Food-inspired fashion has been a key trend on the runway this season, with brands such as Chanel, Moschino and Jeremy Scott taking inspiration from supermarkets and fast-food restaurants.
Now British brand Anya Hindmarch has taken the trend one step further and opened the first fashion Mini-Mart. The new pop-up supermarket will showcase the brandʼs runway collection, including its cereal and washing powder box clutches and crisp packet cross-body bag.
Paying homage to the British summer, the Mini-Mart will also sell 99 Flake ice creams.
The Anya Hindmarch Mini-Mart is open on 99 Mount Street for three months.
Anya Hindmarch Mini-Mart, 99 Mount Street, London W1K 2TF, +44 (0)20 7493 8996