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10 questions with Peony Lim


Since Peony Lim started her first blog in 2010, her reputation, both online and within the fashion industry has gone from strength to strength. A regular attendee at fashion weeks events around the world, and with over 80,000 followers on Instagram, Lim has collaborated with some of the world’s biggest brands. She showcases a curated edit of fashion, travel, beauty and food features on her website, peonylim.com.

Lucinda Turner
Lucinda Turner ,

Lim travels around the globe but the London resident still has a finger on the pulse of the UK capital’s fashion scene. We chatted to her about which London designers to watch, what to wear to London Fashion Week and where to find an oasis of calm amid the hectic show schedule.

What’s the most exciting thing about London’s fashion scene?
I love how strong the London aesthetic is. London fashion has such a rich identity and British style is globally recognised and unique.

Who is the top London ready-to-wear designer to watch for SS18?
I really love the direction Elizabeth Kennedy is taking.

Which jewellery and accessories designers are making waves in London?
Missoma is doing really fun things, as is Monica Vinader. For fine jewellery I love the Vintage Watch Company in Burlington Arcade. Accessories wise, I love the personalised pieces from Rae Feather and the hats from Penmayne of London are great.

What sets London apart from other fashion weeks?
It’s a bit more ruff and tumble.

Which restaurants do you like to visit during London Fashion Week?
Spring at Somerset House or the Good Life Eatery are favourites of mine.

What are your favourite things to wear to London Fashion Week events?
Heels and flats are both great, depending on the outfit. I tend to carry smaller totes and cross-body bags. I love to wear jeans all the time with a white shirt and fashion week is no exception.

What will be your key purchase for AW17?
It might be too early to say. Potentially a new grey Goyard tote or Chanel Gabrielle backpack.

What’s the biggest secret to surviving London Fashion Week?
Always have a bottle of water on you, and a scarf.

What are your ultimate London Fashion Week beauty must-haves?
Eve Lom Cleanser, Laura Mercier Primer and Mac Prep & Prime Fix setting spray.

Where is the best place to go in London to escape the Fashion Week crowds?
The new Petersham Nurseries in Covent Garden will be a haven.

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