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10 questions with Hannah Weiland of Shrimps


London-based designer Hannah Weiland launched Shrimps in 2013 and her faux-fur coats and colourful creations immediately made waves on London fashion scene. Shrimps is a favourite of Natalie Massenet, Susie Bubble and Laura Bailey and the brand’s presentation is a highlight on the London Fashion Week schedule. Here, we interview Hannah Weiland and ask her about her favourite places to shop in London, her sources of inspiration and the Shrimps SS18 collection

Emily Scrivener
Emily Scrivener ,

What made you decide to become a fashion designer and in particular to create faux-fur coats?
Fashion design combines everything I love and all my interests from art, textiles, fashion, print and colour. It is the perfect way for me to explore what I enjoy the most. Faux fur is a fabric that also allows me to explore all these elements. It’s so versatile and unique, it holds colour beautifully and has the most beautiful texture. You can print on it, create jacquards, curl it, straighten it, paint it, embellish it, etcetera.

Shrimps was launched in 2013. What has been the highlight of your career so far?

Being picked up by some of the best stockists in the world, and my favourites, especially Dover Street Market, which is a shop that I would visit every weekend when I was young – we would go as a family on a Saturday as we all loved it.

You started off designing faux-fur coats and now you’ve gone into ready-to-wear. Where else would you like to take the brand?

I would really love to design shoes ... one day.

You live and work in London; what is your favourite thing about your neighbourhood?

I love London. My favourite things are the constant sources of inspiration, from the libraries to the amazing art exhibitions and galleries.

Where or what inspires you?

Art is my biggest inspiration. I love travelling to different cities and visiting all the art exhibitions.

Which are your favourite places to shop in London?

Dover Street Market, Selfridges, Liberty. For vintage I love Rellik on Golborne Road.

Your designs have been worn by Laura Bailey, Natalie Massenet and Alexa Chung. Do you have a specific woman in mind when you’re designing your collections?

I love thinking of a woman who has fun with what she wears.

How would you describe your personal style? What would you say is your signature aesthetic?

Colourful, often casual, playful. I always wear some form of colour wherever I can, so, for example, if I wear a more muted dress, I’ll definitely wear a colourful Shrimps coat, or a colourful pair of earrings or shoes.

For the AW17/18 Shrimps collection you cited artist Louise Bourgeois as your inspiration and used lots of tartan, reds and whites. What can we look forward to in your SS18 collection?

You’ll have to wait and see!

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