What led you to start the Paloma Blue brand?
I started Paloma Blue because I wanted to create the ideal capsule collection that was lightweight, easy to pack and could take you from day to night and city to beach. For example, our signature Venice trousers look great around London with a T-shirt and a leather jacket; however, they are also a travel staple to take you straight to your holiday destination. I was looking for a resortwear collection that was timeless and could be worn year after year, but it was hard to find this so I decided to create my own.
There are a lot of ikat prints, bold colours and henna patterns in your collections. Where do you get your inspiration?
We get our inspiration from the places we visit around the world. We love to travel and find inspiration through culture, lifestyle and colour.
Your work is based in part on your love of travel. Which are your favourite places to visit?
I love the Côte d’Azur and the Greek islands for chic, sophisticated style. But I also draw inspiration from the little markets and bazaars in the Middle East which are full of energy.
Do you have a specific woman in mind when designing your collections?
We draw inspiration from women all over the world but in particular we love the jet-set style of the 60s and 70s and the women portrayed through the photographs of Slim Aarons.
How would you describe your personal style?
I think comfort is key, and that’s how we design Paloma Blue ‒ to be relaxed. I live in our Venice trousers and a cashmere sweater all year round in London.
Which are the most treasured pieces in your wardrobe?
My most treasured pieces would have to be a silk slip dress from Portobello Market, my Paloma Blue shorts in ikat emerald from our first collection and the Missoni scarf I got from Italy.
You have lived in London, Paris and New York. How do you think the fashion differs in each city?
I think that all three cities have their own individual style. London is more fashion forward and eclectic while being glam and sophisticated at the same. Parisian women are effortlessly chic, they ooze style even when dressed head to toe in black. New Yorkers are at the forefront of fashion these days and there is a creative energy in the city that can’t be found anywhere else in the world.
Where are your favourite places to shop in London?
There is a difference between shopping and looking … For staples I love Zara; you can’t go wrong there. I adore Baar & Bass for those boutique treasures that can’t be found anywhere else in London, and Net-A-Porter is definitely a go-to when I’m glued to my desk at busy times.
Which three places in London do you think everyone should visit?
My top three places in London would be Portobello Market for one-off finds; the Tate Modern for some culture, with a walk along the Embankment to view London’s beautiful architecture; and lastly I would recommend making a pit stop at La Crêperie de Hampstead in Hampstead village, it’s the best crêperie in London.
What’s next for Paloma Blue?
We are currently working on SS17 and have some very exciting projects in the pipeline; stay tuned for what’s to come.