How did you first get into blogging?
At the time I started FFG I was reading about 30 different fashion blogs a day. They were all more style-based and I wanted to find a place where I could read about fashion news in an easily digestible format. I couldn’t find it, so I started it myself.
What’s your favourite thing about being a blogger – and your least favourite?
My favourite thing about this crazy world is I never ever know what each day will bring. My least favourite thing is not being able to shut off.
How would you describe your style?
It’s definitely changed since I moved to London 12 years ago. I used to really focus on a preppy and sophisticated look and after moving to London I believe I’ve been given a real feeling of empowerment when it comes to fashion. Risks are encouraged and embraced here. I feel this city is a non-stop runway. I’m never more inspired than when I’m walking around London.
What trends do you think will be big this autumn/winter?
If you don’t have a blanket cape/coat, you need to get one ASAP. Burberry made this a huge trend with their closing looks. Also, keep investing in animal print, as this is a trend that refuses to quit. Neutral colours, always a classic favourite, are found in heavy shearling coats and beautiful leather trousers, boots and oversized bags. On the flip side, Dior and many other designers have the world embracing bright and beautiful colours this season as highlights of every woman’s wardrobe.
What item do you think should be in every girl’s wardrobe?
A great statement shoe. Any outfit is instantly transformed with a shoe that screams style. Go bright and beautiful or go home!
Whose style do you admire most?
Eva Mendes is a woman who I have a mad style crush on at the moment. While she dares to wear just about anything, it’s always sharp and pulled together. She mixes vintage, big-name designers and high-street items for street style that makes her worthy of a best-dressed list every week.
What are your beauty essentials?
There is one beauty product that has completely changed my life when it comes to skincare and it’s Dr Perricone’s Cold Plasma. I have used this every day for five years. Well, that’s a lie – I went two days without it once, when I ran out, and my face fell to ruin. It’s my magic potion and I tell everyone I can about it.
Which city is your favourite shopping destination and why?
New York. I love everything about this city from the big department stores to the little second-hand shops. I always bring an extra suitcase when visiting.
Which are your favourite places to shop in London?
Who doesn’t love Harrods, Selfridges and Harvey Nichols? Those are my big three. When it comes to smaller shops, I’m a huge fan of Donna Ida for jeans (I call her the jean-ius), Browns for designer finds and Designs in Hampstead for great second-hand designer finds.
What are you London restaurant recommendations?
For great fish and chips head to Kerbisher & Malt. If you are looking for a night of celeb spotting go to Chiltern Firehouse. If you want a meal you’ll never forget and you have an unlimited budget, book in at Hélène Darroze at the Connaught.
For great drinks before or after dinner, have a cocktail in one of these chic locations: the Fumoir at Claridge’s, the Experimental Cocktail Club, Milk & Honey or Opium.
Visit Emily’s blog at fashionfoiegras.com