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10 new brands to shop at Selfridges this season

As the new season approaches, head to London’s Selfridges to find some new labels to love

Lucinda Turner
Lucinda Turner,

Founded in 1908, Selfridges is one of the longest-established department stores in the UK capital – however, that’s not to say that it is stuck in the past. The shop now boasts offerings from some of the most diverse and contemporary designers around, alongside familiar global names. For autumn/winter 2018 the store’s selection of new brands is second to none and we’ve rounded up the 10 best to invest in this season.



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