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Fenwick’s White project

To mark its 2014 redesign, Fenwick has rebranded its heritage green logo to white and is collaborating with the world’s most sought-after brands, including Chanel and Sophie Hulme, on exclusive limited-edition white products

Emily Scrivener,

Fenwick of Bond Street, the prestigious London department store, is marking its 2014 redesign by changing its famous green logo to white and showcasing exclusive products and concepts from some of the world’s most coveted brands.

Visitors’ wardrobes can be given a new lease of life with the opportunity to purchase Fenwick exclusives such as a snow-white leather jacket from Zoe Jordan or a white version of Sophie Hulme’s well-known tote bag. A Kenneth Jay Lane necklace is also not to be missed.

The collaborations also offer bespoke services, including Mr Start’s white shirt monogramming service. Customers can select their preferred collar and fit, and Fenwick will add the perfect finish: their initials in white.

The beauty department offers the discerning beauty connoisseur the opportunity to personalise their own serum from My Codage. The packaging is stamped with the customer’s initials before the serum is delivered to her home.

The store’s month-long White project also gives customers the chance to refresh themselves for the new year with a series of regenerative initiatives. Fenwick is hosting New Bond Street’s first juice bar and running in-store yoga classes.  

Fenwick, 63 New Bond Street, London W1S 1RQ, +44 (0)20 7629 9161



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