While beautifully crafted clothes help us to project a public persona, the things we consume in private are often the true marker of our tastes. Take, for example, what we choose to help us satisfy the universal need for sleep. In a world awash with fast fashion, investing in the finest bedlinen sets you apart from the masses. It also brings you a supremely seductive level of comfort.
This sort of everyday luxury comes at a price, but it’s worth it. And, just as fashion-forward wardrobes are filled with clothes by Italian designers, many of the most sought-after sheets are also made in Italy, thanks to the country’s highly regarded expertise in fabric production. You only have to touch a luxury sheet to appreciate the superior feel of the fabric, created by using the finest threads at luxuriously high densities.
One company producing such luxurious linen is Frette, which has been in existence for over 150 years. As well as making bedlinen, Frette has stores around the world including one on Abdi İpekçi Caddesi in Nişantaşi. It now reaches beyond the bedroom, having launched diffusion ranges including bath, beach and spa products, as part of an unseemingly unstoppable expansion plan.
Some very high-profile people are said to favour Frette, including Hollywood stars, Madonna and various royal families; travellers on the Orient Express have also been treated to Frette’s fabrics. In the 1880s it was appointed as the official supplier of bedlinen to the Italian royal family, when the sheets were woven with the family’s crest. Around the same time, Frette created the table linen for the Holy Virgin alter in St Peter’s Basilica in Rome, a focal point for Catholics around the world.
An important part of Frette’s success is its relationship with some of the best-established mills in Italy, where generations of artisans have been taught how to spin, weave, sew and embroider the linen. Traditional looms are used and the fabric is mercerised, a process that involves plumping the fibres to make them stronger and more luxurious. But that’s as much as the company will divulge – the exact methods of how the linen is created are kept secret.
Frette’s story continues: this season sees the launch of Frette At Home, a homeware line designed by creative director Vincenzo Dascanio which will encompass lamps, picture frames and furniture, meaning that you can live the Frette lifestyle in every part of your home.
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