Swatch has designed a special watch this year to honour Istanbul’s status as a 2010 European Capital of Culture. The city is only the sixth for which Swatch has designed a timepiece. The unisex ‘İstanbul34’ watch – so named because the city’s licence plate code is 34 – features silhouettes of Istanbul’s famous skyline and landmarks including the Bosphorus Bridge, Hagia Sophia and Maiden’s Tower. İstanbul34 is available in all Swatch boutiques in Istanbul.
Swatch ‘İstanbul34’ watch, 99 TL Swatch, Akmerkez AVM, Etiler, +90 (0)212 282 0444