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Van Cleef & Arpels opens new Zürich store

Fine jeweller Van Cleef & Arpels has opened its latest store on prestigious Bahnhofstrasse. The new boutique provides a stunning backdrop to the brand’s jewellery and watch collections

Emily Scrivener,

Van Cleef & Arpels has unveiled its new premises in Zürich, located on the exclusive shopping avenue of Bahnhofstrasse in the heart of the internationally important city.

The new boutique is resplendent in the maison’s colours, with a palette of soft earth tones complementing the exotic woods, leather, silk and velvet that decorate the store. Large chandeliers in white crystal contribute to the harmonious ensemble.

In keeping with the décor of the salon, the collections are presented in elegant display cases. These have rounded contours and glass domes under which spotlights illuminate the fine creations.

The boutique is also home to a VIP salon and a space called the Poetry of Time where Van Cleef & Arpels’ signature timepieces, such as the Poetic Complications and the Charms ranges, are on show.

Van Cleef & Arpels, Bahnhofstrasse 37, 8001 Zürich, +41 (0)43 521 1454



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