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Top five watch boutiques in Zürich


Paradeplatz square is home to the big Swiss banks, and for many years was the most expensive piece of property in the local version of the board game Monopoly. Not surprisingly, many of Switzerland’s most valuable watch brands have set up shop in and around this pulsating heart of the financial district

Fiona Brutscher ,

Montblanc
Although the German brand’s writing instruments are manufactured at its Hamburg headquarters, its watches are produced in Switzerland. Both take pride of place in the boutique, alongside leather goods and accessories. Members of Montblanc Private can access the boutique outside regular opening hours and get free home delivery.

Montblanc, Bahnhofstrasse 25, 8001 Zürich, +41 (0)44 211 4810

Patek Philippe
The Swiss watch brand known for its intricate movements only recently moved into its own boutique in Zürich, operated by expert jewellers Beyer. The atmosphere is of quiet sophistication, which entices visitors to admire the beautifully presented timepieces. If you are not an expert yourself, the knowledgeable staff can be relied upon to help.

Patek Philippe at Beyer, Bahnhofstrasse 31, 8001 Zürich, +41 (0)43 344 6363

Piaget
The largest Piaget boutique in Europe feels more like a lavish boudoir than a watch store. The beautifully embellished jewellery and the diamond-studded watches for which the brand is so well known are displayed in glamorous black and gold cabinets, with pictures of celebrity clients lining the walls to entice customers into joining the club.

Piaget, Bahnhofstrasse 38, 8001 Zürich, +41 (0)44 213 1040

Omega
An appropriately sleek flagship for one of the most famous Swiss watch brands, Omega’s spacious shop is decorated in bright neutrals with subtle indirect lighting to ensure that the watches are the stars of this store. Fans of the brand swear that the standard of service in the boutique is unparalleled.

Omega, Bahnhofstrasse 52, 8001 Zürich, +41 (0)44 216 9000

Swatch
Perhaps the most easily recognisable Swiss watch brand occupies a small but eye-catching boutique towards the railway-station end of the street. Plastic arm candy in eye-popping colours lines the walls and fills the display cabinets, complemented by the offbeat designs of the Swatch Bijoux jewellery.

Swatch, Bahnhofstrasse 94, 8001 Zürich, +41 (0)44 221 2866

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