The Swiss are so hip these days they can even make recycled tarpaulin trendy. Cue Freitag, one of Europe’s coolest bag and accessory companies. The brand has produced satchels and purses for the skater crowd for two decades, gaining a reputation for trademark precision cuts and a DIY ethos. Freitag is now after a piece of Switzerland’s luxury market. Its new designer Messenger and Downtown shoulder bags are essential wear in Zürich and Basel.
Freitag, Grüngasse 21, 8004 Zürich, +41 (0)43 243 9749