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Swarovski celebrates five years at Baselworld

Swarovski joins the Baselworld watch fair for another year with an alluring circular exhibition space and an exclusive look at the new Swarovski Watchme sculpture

Marina Nelson,

Swarovski celebrates its fifth Baselworld anniversary with an artistic exhibition centre that radiates elegance with an added air of mystery.

The circular unit conveys stories from Swarovski’s leading brands, including the premium Atelier collections and the contemporary, fashion-led Lola and Grace range.

The space’s glittering façade mysteriously conceals what lies behind it – visitors enter to discover a journey through the world of Swarovski, finding unique and innovative pieces from each timepiece and watch collection alongside VIP previews of the Watchme sculpture, created from around 2,000 Swarovski watches.

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