Ultimate luxury beckons on Via Serlas, the Alpine version of Fifth Avenue and the avenue des Champs-Elysées. As Gucci, Bottega Veneta and Van Cleef & Arpels stand shoulder to shoulder on the north side of the street, make it a morning to remember and visit them all
St Moritz’s exclusive club continues on the other side of the street. Surrounding Badrutt’s Palace – Switzerland’s most iconic winter retreat – is a who’s who of some of the best-known designer names in the world: Louis Vuitton, Gübelin, Cartier, Chopard, Bulgari, Versace, Santoni and Boutique Tourbillon
During the winter, head to the Hotel Kempinski’s Chesa Chantarella mountain restaurant to hang out with the beautiful people in the heart of the ski area. Soaking up the sun on the terrace with a drink in hand is almost a winter sport in itself.
Heading back into the town centre, Roberto Cavalli, king of the St Moritz catwalk, can’t be missed. The designer’s fur coats and animal-print jackets seem to be de rigueur in the grand Alpine hotels.
In keeping with the Engadin’s healthy-lifestyle ethos, Hatecke’s designer bratwurst – it’s virtually fat free – and haute couture prosciutto and mountain ham are worthy additions to the picnic basket. Only in St Moritz would a sausage become an art form.
The Kulm Hotel’s appropriately named Altitude Bar hosts the most sophisticated après ski in town. Expect free-flowing Moët, white-gloved waiters and the sensation of stumbling into an aristocratic ball of more than a hundred years ago.
Enoteca, in the Kempinski Grand Hotel des Bains, is an Alpine tapas restaurant that’s a favourite among St Moritz’s high society. Its popularity means booking ahead is highly recommended.