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MCM opens its first flagship store in Switzerland


MCM recently opened a new flagship store in Zürich complete with a special line exclusive to the store

Marina Nelson ,

MCM, one of the world’s most famous luxury luggage and accessories labels, recently opened a flagship store in the heart of Zürich.

Visitors to the store are greeted by a large, open-plan space. Summer styles, including studs, animal prints, neon colours and colour-block pieces are found at the entrance and, inside the store, classic MCM styles are displayed on tables.

Those looking for casual styles will appreciate MCM’s new luggage trucks embossed with the brand’s logo.

To the side of the store there is an area dedicated to leisure where key womenswear pieces and matching accessories can be found, to create the perfect look for summer.

To celebrate the store’s opening, MCM has launched the youthful, on-trend Zurich Visetos accessories line, which is exclusive to the new flagship.

MCM, Münsterhof, 8001 Zürich, +41 (0)44 368 1660

Shop MCM’s new Zurich Visetos bag line

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