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Li Bingbing opens the Gucci space at Baselworld


Gucci invited Li Bingbing to its Baselworld opening

Marina Nelson ,

Gucci opened its Baselworld timepiece and jewellery space in grand style in the presence of Chinese actress Li Bingbing. With the label’s CEOs at her side, the actress became the star focus of the day.

With Burberry making its Baselworld debut this year and Chanel celebrating its 10-year anniversary at the show, Gucci was also ready to make a statement.

The Italian label pulled out all the stops with a three-storey space brightly decorated with gold, showcasing the full Gucci timepiece collection and the brand’s fine jewellery collection to their best advantage.

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