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Jelmoli unveils a special tram for its anniversary

The famous Jelmoli department launches a special tram in Zürich

Marina Nelson,

For the next year, visitors to Zürich will have the chance to ride in a tram specially designed for the famous Jelmoli department store.

Jelmoli, also known as the House of Brands, celebrates its 180th anniversary with a vibrant new tram design that highlights Jelmoli’s status in the city.

The tram is divided into five themed carriages – womenswear, menswear, sport, health and beauty and travel – with each section reflecting the store’s expanding retail specialisms.

As passengers board the tram they are offered a selection of treats in each carriage, including fashion previews, a special sports pathway and an exclusive accessories hub close to the baggage areas.

Whether you’re travelling to Jelmoli to shop or simply making your way around the city, you’re sure to experience the new tram at some point.

Jelmoli, Seidengasse 1, 8001 Zürich, +41 (0)44 220 4411



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