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Ice-Watch brings its neon style to Switzerland

Ice-Watch brings its rainbow of colour to the watchmaking quarters of Geneva

Marina Nelson,

Young and vibrant label Ice-Watch, known for its rainbow-coloured sport-luxe timepieces, has picked Geneva for its latest flagship store. Located in the luxury watchmaking district, Ice-Watch’s neon-coloured store has a chic black exterior, with its signature multi-coloured striped logo featuring inside and out.

The new modern-retro outlet has a number of cubed cabinets dotted around the store, showcasing the label’s popular watches and accessories, from the Ice-Clock to the Ice-Phone, with a centrepiece of a watch case brightly lit in one of the brand’s signature neon colours.

Ice-Watch, 11 rue de Rive, 1204 Geneva, +41 (0)22 311 6591



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