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Postcard: discover the history of Victorinox


Famous for its iconic Swiss army knife, Victorinox is one of the world’s most recognisable brands and has a truly rich history

Gemma Latham
Gemma Latham ,

Victorinox, the brand famous for creating the legendary Swiss Army knife, celebrates its 130th anniversary this year. Its story begins in 1884, when Karl Elsener set up a small workshop to make knives for the Swiss Army. He developed a small, sturdy folding knife, combined with other functions, which could be carried in a pocket – and so a classic was born.

Before long this revolutionary design became a hit with soldiers and civilians around the world, thanks to its precision engineering and durability. The company has since expanded its range considerably and now offers timepieces, travel accessories, clothing and fragrance, in addition to an abundance of variations on the original pocketknife in every colour and tool combination conceivable.

Emulate the 1930s Montiererei factory workers pictured above by building your own on a visit to Victorinox’s museum in Brunnen on the shores of Lake Lucerne; you can even have it engraved.

Victorinox, 2 rue du Marché, 1204 Geneva, +41 (0)22 318 6340

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