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Chopard updates its flagship boutique

Chopard recently reopened its flagship boutique in Geneva with a launch party for A-list guests and a classical concert

Marina Nelson,

The newly renovated Chopard boutique in Geneva has doubled in size, offering customers more choice across two floors from the brand’s fine jewellery and timepiece collections. Taking inspiration from the classic jewellery box, the boutique has been redesigned with open-plan main spaces and collections housed in their own rooms.

Clients will discover a luxurious store with large windows draped with curtains that frame each collection. The bright, open-plan layout encourages customers to move between the collection rooms and discover Chopard’s latest treasures. For a private shopping experience, the exclusive VIP room offers a relaxed atmosphere, private viewings, custom-made furniture and a warm fire.

Chopard, 27 rue du Rhône, 1204 Geneva, +41 (0)22 310 7050



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