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Diesel Black Gold joins the Jelmoli department store

Diesel Black Gold recently joined one of Zürich’s most famous department stores

Marina Nelson,

Hot on the heels of a new Diesel flagship store in the centre of Zürich’s shopping district comes a new shop-in-shop from the Black Gold diffusion label.

The new concept store in the popular Jelmoli store offers customers a large selection of on-trend rock ‘n’ roll-meets-contemporary fashion for both men and women.

For added impact, a section of the store is reserved for key pieces from Diesel’s mainline ready-to-wear collection, creating the perfect harmony between vintage and high fashion.

Jelmoli, Seidengasse 1, 8001 Zürich, +41 (0)44 220 4411



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