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Chanel returns to Baselworld 2014


Chanel updates the signature J12 watch, the feminine Mademoiselle Privé range and the statement Première timepiece collection

Marina Nelson ,

Last year Chanel celebrated its 10th year at Baselworld with new additions to its signature J12 timepiece collection.

For 2014, three key collections have been updated. The new J12 range has hints of colour and gemstone indexes, adding a lighter tone to classic watches, while the vibrant yet delicate Mademoiselle Privé echoes the camellia flower seen in the Les Perles de Chanel earlier this year, with each piece referencing nature and the world of myths.

Completing the showcase, the standout Première collection offers diamond-encrusted and colourful finishings with chain-link wrist straps for a modern and on-trend edge.

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