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Burberry watch collection set to make its debut at Baselworld

One of the UK’s best-known heritage brands is preparing for a show-stopping debut at the Baselworld watch and jewellery show this month

Marina Nelson,

Luxury fashion label Burberry has entered the realm of premium timepieces with a new collection of watches.

To celebrate the expansion, Burberry is showcasing its new premium collection in a purpose-built two-storey space adorned with the label’s signature check print.

The new collection takes customers on a journey from the the early years of the iconic Burberry trench coat to the modern colours and styles seen on the spring/summer 2013 catwalk

Customers can look forward to a watch collection that features a variety of mechanical movements alongside pieces with 40-hour power reserves.

To offer a more in-depth look into the house of Burberry, the Baselworld space will also include TV screens displaying exclusive video content, including an interactive section where viewers can discover more about the design and manufacturing of the collection.



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