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5 unmissable stores for men in Switzerland


From top timepieces to made-to-measure menswear, we pick five of the best stores in Switzerland for stylish gentlemen

Hannah Lewis / © Katie Wilson-Ells
Hannah Lewis,

Renowned for watchmaking, Switzerland is a country with so much to offer. When it comes to menswear, Switzerland has everything the modern gentleman could need, from made-to-measure tailoring and the perfect accessories to stylish yet casual attire. We round up five unmissable stores for gentlemen in Switzerland.

Vacheron Constantin
Fine watch manufacturer Vacheron Constantin’s Geneva boutique reopened last year after refurbishment. It features an elegant taupe and black colour scheme along with grand ceiling lights, plush seating and glass display cabinets. Two watchmakers are permanently on hand in this impressive store, which is a highlight of the city.

Vacheron Constantin, 1 place de Longemalle, 1204 Geneva, +41 (0)22 316 1740

Louis Vuitton
Louis Vuitton’s Geneva store reopened in December 2014, having gained three new floors. The boutique has been located on rue du Rhône for more than 30 years, and has now been expanded considerably to house the full array of Louis Vuitton products. The ground floor is home to the brand’s striking travel accessories and leather goods. The first and second floors, which opened last year, contain the women’s collections, timepieces and jewellery, while the recently revealed lower ground floor encompasses all the men’s product lines.

Louis Vuitton, 33 rue du Rhône, 1204 Geneva, +41 (0)22 311 0232

Hugo Boss
Refurbished last year, Zürich’s Hugo Boss boutique focuses on reflective elements, with high-gloss surfaces and several mirrored walls. The store stocks a generous range of the brand’s collections, with womenswear, shoes and accessories on the ground floor and menswear on the upper floor. An exclusive made-to-measure suit area is also now in operation, which highlights the overarching sophistication of this flagship branch.

Hugo Boss, Bahnhofstrasse 39, 8001 Zürich, +41 (0)44 221 3900

Monsieur Alain
Suitable clothing for the smart urban male can be difficult to find. However, with a boutique such as Monsieur Alain, shopping for stylish menswear could not be easier. Alain Dovat, the store’s owner, is renowned for selecting delightfully dapper international tailoring as well as elegant accessories. Labels range from Sandqvist to Qwstion and items are sourced worldwide, from Scandinavia to Japan. The knowledgeable founder is usually on hand to give advice about his pieces, which are always made from quality fabrics.

Monsieur Alain, 35 rue du Simplon, 1006 Lausanne, +41 (0)21 601 5304

Victorinox
The Victorinox flagship features materials that reflect the core values of the brand – oak for tradition, steel for the famous knife, concrete for modernity and red to represent the brand’s logo. It carries everything from travel gear and timepieces to fashion and fragrances. There is, of course, a special area dedicated to the pocket knife where customers can also personalise their own knife at an interactive station.

Victorinox, Rennweg 58, 8001 Zürich, +41 (0)44 229 6070

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