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New Boss flagship in Stockholm

Ashlee Beard,

Hugo Boss recently celebrated the opening of a new Stockholm flagship store. Boss has relocated from Birger Jarlsgatan into a the stunning new store in a beautiful period building on Biblioteksgatan, the city’s most popular shopping street. The new two-storey space will better accommodate the brand’s growing roster of lines, which includes the Boss Black and Boss Orange leisure collections as well as the luxurious new Boss Selection for men and women.

Hugo Boss, Biblioteksgatan 1, 111 46 Stockholm, +46 (0)8 611 4240



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