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My Stockholm favourites: Elin Alemdar

Stylein founder Elin Alemdar shares her Stockholm fashion and beauty secrets with Sally McIlhone

Sally McIlhone,

Swedish-born Elin Alemdar founded the Stylein womenswear label in 2001 while living in New York. After returning to her native country, she established Stylein in Stockholm. Stylein’s clothes, which combine a soft, feminine image with an edgy, rock-inspired look, are stocked in 19 countries worldwide. Here, the designer reveals some of her favourite places and products to discover in Stockholm.



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