It is one of Sweden’s most successful fashion brands, known today for its trend-led young fashions and sell-out designer collaborations, but H&M’s history dates back further than you may think. The clothing company opened in 1947 with a womenswear store in the town of Västerås, just outside Stockholm.
Originally called Hennes, the company’s name was changed to Hennes & Mauritz in 1968, when the hunting and fishing equipment store Mauritz Widforss was acquired; clothing lines for men and children were introduced in the same year. In 1974 the brand was listed on the Stockholm stock exchange and its name was abbreviated to H&M, as we know it today. Since then, the company has grown into a global brand with more than 3,500 stores delivering the hottest fashion trends around the world.
H&M, Hamngatan 22, 111 47 Stockholm, +46 (0)3 314 0000