Greta Schager is the managing editor of Stockholm Fashion Week Magazine. Published four times a year, the magazine covers the latest news from Stockholm’s thriving fashion and design scene. Greta was born and brought up in Stockholm and here she shares her insider knowledge with SHOP’s Dominique Fenn
What is the most treasured item in your wardrobe?
A piece by Chanel that I borrowed from my mother a couple of years ago; I still haven’t returned it.
Which are your favourite fashion brands?
Missoni, Saint Laurent Paris and Charlotte Olympia.
What was your most recent expensive purchase?
A gorgeous, grey Hermès bracelet as a birthday present for my sister.
Tell us about your favourite stores in Stockholm.
I like going to NK and to the new shopping centre, Mood. There’s also a little boutique on Stureplan called Cherie which is full of dresses straight from Paris.
And your favourite restaurants.
Pontus at Brunnsgatan for the foie gras toast during ‘late bird’ – this is after 10pm when all the food is half price! Nybrogatan 38 for spontaneous weekly dinners and Prinsen for the Caviar of Kalix toast and meatballs.
Do you have a favourite local café?
Saturnus for the huge cinnamon buns – I always take out-of-town friends here too.
Where do you like to celebrate?
Anywhere that serves Champagne! Preferably Riche, Sturehof, Pontus or Miss Voon.
Do you have a favourite walk in the city?Djurgårdsbrunnskanalen.
Which area of Stockholm do you most like?
The old town is really cosy.
Which do you think is the best museum in Stockholm?
Who from Stockholm do you most admire?
Since I’m a sucker for all things ABBA I would have to say Benny Andersson.
Do you have any advice for people who are visiting Stockholm?
Walk along Strandvägen, Nybrokajen and Skeppsbron towards the old town. Stop at Le Bar Rouge at Österlånggatan for dinner and drinks.