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Bare Essentials

Sarah Benton,

Eco-friendly denim brand Nudie Jeans, famed for its attention to detail, huge selection of washes and weaves and the use of orange thread, has strengthened its collection for 2011. The spring/summer collection uses heavy-duty salvaged denim from Italy and Japan to rework treasured fits such as Long John and Average Joe with lighter washes, and incorporates newer styles like Slacker Jack and Big Bengt into the Nudie family with the same signature detailing but in looser, more relaxed fits.

Nudie Jeans Co, Skånegatan 75, 116 37 Stockholm, +46 (0)8 4109 7200



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