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Rodrigo Menendez: My favourites

In 2005, he founded Spain's first concept store, Isolée, which mixed fashion, design and gourmet food under one roof. The contemporary space in the downtown Chueca district of Madrid was named Most Innovative Establishment 2007 by the Community of Madrid. In 2009, Menendez launched the second branch of Isolée, which covers more than 600 square metres in the fashionable Salamanca district. Here, he shares his favourite items for 2010/11 with SHOP

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