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Shopping in Madrid: Calle de Serrano

Take a tax free shopping trip down Calle de Serrano in the heart of Madrid’s Salamanca district, for luxury designer goods, runway-inspired high-street pieces, top international boutiques and the best porcelain homewares from leading Spanish brands

City Guide
Marina Nelson,

When it comes to shopping in Madrid, Calle de Serrano, which runs through the heart of Madrid’s Salamanca district, is high on the list of must-visit destinations. Whether you’re in the city for a day trip, a long weekend or a two-week holiday, you’re sure to find the perfect souvenir at one of its many boutiques.


The luxury fashion of Spain
Spanish label Adolfo Dominguez’s store on Calle de Serrano features urban, city-chic fashion with a sports-luxe edge. Loewe, one of Spain’s best-known labels, dominates the street with two boutiques, including one on the corner of Calle Goya. The stores boast ready-to-wear pieces from Paris Fashion Week and pop-up exhibitions, so Loewe enthusiasts are spoilt for choice.

Adolfo Dominguez, Calle de Serrano 5, 28001 Madrid, +34 91 577 4744
Loewe, Calle de Serrano 26, 28001 Madrid, +34 91 577 6056
Loewe, Calle de Serrano 34, 28001 Madrid, +34 91 426 3588

Elsewhere, eclectic fashion label Agatha Ruiz de la Prada lights up Calle de Serrano with its vibrant energy. For a wardrobe full of colour, vibrant patterns and eclectic accessories, stop by the Agatha Ruiz de la Prada store for a new retail experience.

Agatha Ruiz de la Prada, Calle de Serrano 27, 28001 Madrid, +34 91 319 0501

For luxury shoes, Manolo Blahnik is the Spanish brand of choice. The brand became a worldwide hit after its shoes appeared on the hit HBO series Sex and the City in the late 1990s. Ever since then, Blahniks have been considered among the most desirable shoes in the world.

Manolo Blahnik, Calle de Serrano 58, 28001 Madrid, +34 91 575 9648 (through off-street patio)

The top department store
El Corte Inglés is Spain’s largest department store chain, with more than 40 outlets in Madrid alone, including two along Calle de Serrano. Having opened a new shopping hub in nearby Castellana in 2013, the brand is going from strength to strength and offers customers a wide range of designer goods from local and international brands.

Boasting more than just fashion, El Corte Inglés houses modern concessions, homewares, fine jewellery and premium technology goods. International customers also benefit from a dedicated Global Blue tax free shopping area, to help with shopping overseas.

El Corte Inglés, Calle de Serrano 47-52, 28001 Madrid, +34 91 432 5490

The luxury quarter
At the top of Calle de Serrano, close to the El Corte Inglés store and Calle de José Ortega y Gasset, sits the luxury watch and jewellery quarter, home to high jewellers such as Cartier, Chopard and Bulgari. Visitors here are spoilt for choice when purchasing their next piece of high jewellery.

Bulgari, Calle de Serrano 49, 28006 Madrid, +34 91 575 0141
Cartier, Calle de Serrano 74, 28006 Madrid, +34 91 578 2823
Chopard, Calle de Serrano 51, 28006 Madrid, +34 91 431 2525

The rise of the international boutique
Boutiques from various international labels are found on Calle de Serrano, including top names based in cities from Paris to New York. 

Carolina Herrera
flies the womenswear flag for the US in a large space with a dominant scarlet red façade, while American outfitter Brooks Brothers sets the tone for men with its relaxed and contemporary menswear. For the latest must-have bag, the golden-themed Michael Kors outlet is the perfect place to find a Jet Set shopper or chic Selma tote.

Carolina Herrera, Calle de Serrano 16, 28002 Madrid, +34 91 781 4380
Brooks Brothers, Calle de Serrano 47, 28006 Madrid, +34 91 432 5490
Michael Kors, Calle de Serrano 32, 28001 Madrid, +34 91 781 3157

Admirers of Italian labels will enjoy the premium boutiques such as Gucci, Prada, Max Mara, Salvatore Ferragamo, Boggi and Emporio Armani’s two-storey store, which opened in 2013.

Gucci, Calle de Serrano 49, 28001 Madrid, +34 91 431 1717
Prada (womenswear), Calle de Serrano 26, 28001 Madrid, +34 91 436 2088
Max Mara, Calle de Serrano 38, 28001 Madrid, +34 91 436 0130
Salvatore Ferragamo, Calle de Serrano 36, 28001 Madrid, +34 91 781 6820
Boggi, Calle de Serrano 8, 28001 Madrid, +34 91 435 4698
Emporio Armani, Calle de Serrano 44, 28001 Madrid

For highlights of French design, Yves Saint Laurent’s monochrome store sets the standard with its sharp black and white interior.

Parisian accessories label Longchamp delights Calle de Serrano visitors with its boutique, complete with different versions of its famous Le Pliage handbag collection. This signature bag is often cited as one of the most versatile yet fashionable tote bags around.

Yves Saint Laurent, Calle de Serrano 34, 28001 Madrid, +34 91 575 1145
Longchamp, Calle de Serrano 20, 28001 Madrid, +34 91 426 0113

Whether you’re on the hunt for a Spanish souvenir, a ready-to-wear designer piece, or simply taking a window-shopping stroll through Salamanca, Calle de Serrano is the best place in the heart of Madrid for Global Blue’s top tax free savings.



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