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In Store with Ágatha Ruiz De La Prada

Fashion designer, Spanish noble and flamboyant creative Ágatha Ruiz de la Prada has been illuminating the Madrid fashion scene with her bold and colourful creations for over 30 years

Ximena Daneri
Ximena Daneri ,

Having launched her womenswear line in 1981, success soon followed for Ágatha Ruiz de la Prada, including a fruitful partnership with famous department store El Corte Inglés. Today, her brand offers menswear, womenswear, children’s fashion, accessories, cosmetics, home accessories and more, all bursting with the aesthetic energy that has made Ruiz de la Prada such an exciting designer to watch. In her Madrid store, she speaks about the evolution of her brand and the influences behind it.

‘In my childhood, my father, who was a great collector of contemporary art, took me to see all the museums and galleries. I always wanted to be a painter until my teens, when I realised that fashion would be more fulfilling and bring me greater happiness.

‘I did my first show in 1981. At the time I did not know how, but gradually the brand had great success!

‘Right now, I have a team of 40 people divided between my studio in Madrid and my five stores. I opened my Madrid store here because it is very close to my studio and it’s a very commercial street.

‘I always fully dedicate myself to every project I work on. The interior design of my shops follows a similar concept from one to the next but at the same time all are very different.

‘Many things inspire me simultaneously; I find that the contrast of ideas leads to further inspiration. Being submerged in this creative process under pressure helps me to create. I always focus on a very definite style that has been building up throughout the years.

‘I have fond memories of when we were doing the Thursday project – every week we organized something at the store on a Thursday, from exhibitions to presentations and many others in between. All kinds of people came and it was so much fun! I look forward to restarting these events, in spite of the fact that I do not have much time any more!

‘When shopping in Madrid, I love to go and have a look around El Corte Inglés as you always find what you need. But the clothes I wear are all from my store!’

Ágatha Ruiz de la Prada, Calle de Serrano 27, 28001 Madrid, +34 91 319 0501



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