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5 new stores in Madrid


We pick 5 of our favourite recently opened stores in Madrid, from luxury leather goods to the latest in high fashion

Theresa Harold and Fani Mari ,

When it comes to shopping, the bustling city of Madrid offers something for every taste. New stores pop up all the time, offering everything from luxurious high fashion to trend-led casual wear. We take a look at some of the best boutiques to open in recent months.

Wonderfurla
Founded by the Furlanetto family in 1927, Furla has become synonymous with Italian style and quality. Combining flawless animal skins with other natural and technical materials, the autumn/winter 2015/16 collection is as joyful and creative as ever. Standout pieces include the Viva bucket bag and the embellished Diana bag in silver leather. True to the brand’s colourful philosophy, the palette features a mix of neon hues and sumptuous reds, yellows and greens. The opening of the new flagship store in Madrid brings Furla’s distinctive, elegant products to the Spanish capital.

Furla, Calle de Serrano 46, 28001 Madrid, +34 61 753 6747

Madrid welcomes Superga
Italian sneaker brand Superga recently opened its first flagship store in Madrid. The new space follows the aesthetic of the brand’s other stores across Europe and is mainly white, with white floating shelves that make Superga’s colourful creations really pop. The company that makes the ‘people’s shoes of Italy’ was founded in 1911 by Walter Martiny in Turin and initially produced rubber-soled tennis shoes; the brand has since expanded to offer a wide range of stylish and comfortable shoes for men, women and children.

Superga, Calle Augusto Figueroa 37, 28004 Madrid, +34 91 531 5343

Star performer
Denim brand G-Star Raw is expanding in Spain with the opening of its third store in Madrid, the innovative brand’s first flagship in Spain. G-Star was founded in Amsterdam in 1989 and launched its raw denim concept in 1996. The brand’s collections are produced as sustainably as possible, using organic cotton and recycled plastic debris gathered from the ocean.

G-Star Raw, Calle de Serrano 6, 28001 Madrid, +34 91 781 5116

Spanish roots
Balenciaga pays tribute to its Spanish founder Cristóbal Balenciaga with the opening of a new flagship store in Madrid. Channelling creative director Alexander Wang’s minimalist aesthetics, the 140-square-metre store’s design is focused on marble and chrome. Using a neutral palette of black, white and grey, interior designer Ryan Korban has crafted a stunning store for the French luxury brand. For autumn/winter 2015/16, Wang delved into the company’s archives to rediscover signature Balenciaga silhouettes such as cocoon coats and bubble skirts.

Balenciaga, Calle de Lagasca 75, 28006 Madrid, +34 91 419 9900

Raising the stakes
Concept store Alvarno is a new addition to the exclusive Madrid shopping district known as the golden mile. The boutique offers Alvarno’s ready-to-wear collections, while personal appointments are available for customers seeking the brand’s couture and bridal ranges. The international background of founders Arnaud Maillard and Álvaro Castejón is reflected in the brand’s original ‘prêt-à-couture’ concept, which, they say, combines ‘the light of Madrid and the spirit of Paris.’ The philosophy is to elevate ready-to-wear clothes using a combination of luxurious fabrics and cutting-edge design. Autumn/winter 2015/16 sees the brand exploring plaid, suede and a rock ‘n’ roll attitude.

Alvarno, Calle de Hermosilla 34, 28001 Madrid, +34 91 170 4746

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