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New Balance opens a new store in Barcelona

New Balance arrives in Barcelona with an ‘experience store’ featuring new-season running shoes and sportswear, plus a meeting hub for local sports enthusiasts

Marina Nelson,

American sports label New Balance has opened a new sports and leisure retail hub in the heart of Barcelona.

The 375-square-metre store on Rambla de Catalunya stocks the label’s full footwear and clothing collections, and its tough, urban design references track races, football stadiums and sports arenas, reflecting New Balance’s passion for all sports.

A brightly lit ‘running track’ on the ceiling mirrors the main pathway through the store, while the brick walls feature graffiti-style New Balance logos and motifs.

The store also has a comfortable lounge space where sports fanatics can chill out, relax and catch up with the world of New Balance.

New Balance, Rambla Catalunya 47, 08007 Barcelona, +34 93 487 8799



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