Diesel showcases new denim treatments

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Thursday, 12 April, 2012 by Sally Ashley-Cound

  • Photograph: © Diesel

    Diesel Krooley Light Exposure jeans

  • Photograph: © Diesel

    Diesel Narrot Time Exposure jeans

  • Photograph: © Diesel

    Diesel Rombee Time Exposure jeans

  • Photograph: © Diesel

    Diesel Safado Time Exposure jeans

  • Photograph: © Diesel

    Diesel Thanaz Light Exposure jeans

Exposure, the new collection for men from Diesel, explores different concepts of photographic exposure while showcasing Diesel’s constant innovations in denim treatment. The collection is in two parts; the first, Time Exposure, features super-dirty denim in sepia, black and indigo, treated and scratched to look as though it has been exposed to a lifetime of ageing. The second, Light Exposure, is a clean, less weighty look for warmer days and features high-contrast bleaching reminiscent of the effects of flash photography. The collection is available in stores now.

Diesel, Passeig de Gràcia 19, 08007 Barcelona, +34 93 445 8360

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