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Inside the Chanel AW17 pop-up store in Singapore


Chanel unveils its new-season pop-up-store design at The Shoppes at Marina Bay Sands, featuring futuristic decor and fashion for autumn/winter 2017, designed exclusively by Karl Lagerfeld

Marina Nelson ,

Chanel takes shopping to new heights in Singapore with an intergalactic, fashion-forward look for its new pop-up store at Marina Bay Sands. Located within The Shoppes, the space-age store and equally futuristic AW17 fashion collection feature a clean and minimalist palette of black, white and metallic silver for the ultimate intergalactic appearance. Key styles are displayed on mannequins enhanced with sharp LED lighting for a powerful effect. Chanel’s heritage tweed is rebooted with squared shoulders, crystal embroidery and beaded braids; clothing features playful astronaut motifs, rocket shaped bags and two-tone shimmer; and the classic Gabrielle handbag is updated in chic metallic leather.

Chanel, B1-142 The Shoppes at Marina Bay Sands, 10 Bayfront Avenue, Singapore

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