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Balmain opens at Marina Bay Sands in Singapore


French fashion label Balmain opens its first South East Asian store, in the heart of Singapore. Located at The Shoppes at Marina Bay Sands, the boutique offers the label’s men’s and women’s ready-to-wear fashion, showcasing its signature chic black aesthetic and luxe gold detailing

Marina Nelson ,

Balmain opens its first South East Asian boutique, in the heart of Singapore’s famous The Shoppes at Marina Bay Sands complex. The interior of the newly opened store takes inspiration from the brand’s Parisian flagship, combining a classic, clean French aesthetic with modern geometric detailing, vintage furnishings and luxury gold accents. The space is designed in the style of a walk-in wardrobe, with chic white walkways taking customers through the ready-to-wear collections and selected catwalk pieces prominently displayed on the walls. The walkways open onto a closet-style room, full of glamorous gold clothing rails. Other highlights include floor-to-ceiling cabinets and mirrored shelving. The luxury boutique offers seasonal menswear and womenswear pieces, alongside footwear, accessories and the latest ‘It’ bags.

Balmain, B1-11 The Shoppes at Marina Bay Sands, 10 Bayfront Avenue, Singapore, +65 6688 7160

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