Photograph: Alexiares & Ani/Keith Codling
Alexiares & Ani The Provocateur Exfoliating Enzyme Masque
Dawn Koh and Keith Codling, both formerly interior designers, started their organic skincare brand Alexiares & Ani in 2014. This international brand’s headquarters are in Singapore, with manufacturing bases in the United States and Australia. The name Alexiares & Ani is taken from the Greek mythological twins Alexiares and Anicetus, whose divine parents gave them the gift of eternal youth. The brand hopes some of that magic appears in their products.
As is often the case with a new company, the idea for the brand came about when Dawn Koh couldn’t find an appropriate product to address her own skin concerns. The couple’s extensive research pointed to anti-inflammatory products; this relatively new branch of cosmetic science suggests that ageing is caused by chronic inflammation. Overexposure to sun, pollution and other daily stressors is said to cause this condition, causing skin to age prematurely. When we grow older, our skin loses elastin and collagen, two of the main proteins which are critical for a healthy, plump appearance.
Over a couple of years Koh and Codling developed a range of products that aim to slow down ageing. The brand’s principal advice, widely supported by the skincare industry, is to never leave the house without SPF protection, even if you aren’t blessed with year-round sunshine. According to Koh and Codling, 90% of visible changes to your skin are caused by exposure to sunlight. It’s hardly surprising that Alexiares & Ani’s first bestseller was a sunscreen, The Deity. The brand’s founders often talk about the long-termism of their range: it’s not only about achieving immediate results, but also about longevity and a lifetime commitment.
The same thorough approach applies to all the brand’s products, including The Provocateur enzyme masque. Created from natural ingredients, with a hearty boost of vitamin B3, it targets dull and congested skin. A quick solution for the busy metropolitan, it promises to even the complexion within 10 to 20 minutes.
Alexiares & Ani The Provocateur Exfoliating Enzyme Masque, S$69
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