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What’s new at Isetan Shinjuku


No trip to Tokyo is complete without a visit to Isetan department store

Sally McIlhone ,

Directional department store Isetan Shinjuku continues to captivate visitors with its new in-store developments this season. Visitors should begin their retail journey in the central Park space of the Isetan Shinjuku building where they will discover the latest arrivals and in-store events. Park aims to excite all five senses, displaying the best of the ‘Fashion Museum’ in one space where customers are encouraged to soak up Isetan Shinjuku’s unique atmosphere. This hand-picked selection will whet your appetite before you explore the surprises that await on the rest of Isetan Shinjuku’s floors.

As well as offering an unparalleled array of designer accessories, beauty products and fine jewellery, the recently redesigned ‘Fashion Museum’ has a new concept-store area known as Tokyo Closet on its second floor. Laid out in the style of an elegant Tokyo woman’s wardrobe, Tokyo Closet showcases clothing from the elite fashion brands who call the Japanese capital home, as well as clothing and accessories from international brands that are popular among Tokyo’s tasteful trendsetters. Look out for Tsumori Chisato’s witty lobster-print garments and classic Marc by Marc Jacobs clutch bags.

Stylish gentlemen should head around the corner to the Isetan Men’s building, which this season celebrates the 10th anniversary of its innovative remodelling in 2003. For the past decade the store has remained committed to educating style connoisseurs about traditional Japanese brands and cutting-edge products. The range of suave clothing from Isetan Men’s covers the full fashion spectrum, from smart casualwear to street-chic, meaning any visitor is sure to leave with a new wardrobe.

Isetan Shinjuku and Isetan Men’s, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022, +81 (0)3 3352 1111

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