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The best kawaii fashion buys


Kawaii (the Japanese word for cute) is a huge trend in Japan. If you’re visiting the country and want to get in on the look, we’ve found seven kawaii accessories that will have you looking like a Harajuku local

Katie Ramsingh
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Katie Ramsingh,

Kawaii (cuteness) is a huge part of Japanese culture. Bold colours, fun graphics and anything fluffy are all key features of the trend, alongside animal and cartoon-like characters. Moschino’s pop culture references are a huge hit in Japan and Fendi’s kitsch bag charms are also popular, as they are an easy way to make any accessory instantly cute. Scroll through our gallery to find seven fashion accessories we think are seriously kawaii.

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