Jil Sander recently opened the doors to its elegant new flagship in Omotesando, which also coincided with the debut of a new store concept for the brand. The new concept is very much in line with joint creative directors Lucie and Luke Meier’s vision for the label and, since being appointed in 2017, the designers have showcased a striking, minimal aesthetic.
The store is defined by clean lines and an overriding sense of simplicity. The structure, textures and colours work together harmoniously with the choice of materials – limestone, cherry wood, white marble and linen – providing a natural feel. This space, which has a large window that runs along the entirety of the front of the store – is a perfect backdrop for Jil Sander’s beautiful collections.
To mark the opening, Jil Sander has also unveiled a limited-edition version of the Tangle bag, featuring the brand’s black logo on white leather, which is available exclusively at the new flagship.
Jil Sander, 5−7−4 Jingumae, Shibuya-ku, Tokyo 150-0001, +81 (0)3 5778 0601