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Inside the Burberry store at Roppongi Hills

Burberry expands its retail digital evolution to Roppongi Hills in Tokyo, featuring video screens for live events and fashion pieces from the Burberry Prorsum range as seen at London Fashion Week

Marina Nelson,

To coincide with the 10th anniversary of Roppongi Hills last year, British label Burberry opened a digitally advanced retail store within the development’s newly refurbished leisure and entertainment complex.

The new unit, Burberry’s fourth standalone store in Japan, reflects Burberry’s new digital evolution with projector screens that stream runway videos, live events and exclusive store content.

Visitors can browse a number of men's and womenswear items across two floors. Customers can also find signature runway pieces from Burberry Prorsum, as seen at London Fashion Week, alongside the Burberry London range and the label’s extensive accessories collection.

Whether you’re looking for fashion and accessories, footwear or the latest fragrances, you’re sure to find your chosen Burberry item at the Roppongi Hills store.

Burberry, Roppongi Hills Keyakizaka-dori, 6-10-2 Roppongi, Minato-Ku, Tokyo 106-0032, +81 (0)3 6857 7771



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