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Bella Hadid opens the Tag Heuer store in Ginza

The model and brand ambassador jetted to Tokyo to open Tag Heuer’s latest store, accompanied by the brand’s CEO and a barrel of sake

Lucinda Turner
Lucinda Turner,

Japan is well known for all things modern and innovative, so when it came to Tag Heuer’s new boutique concept in the heart of Tokyo’s Ginza district, the brand decided to follow a path of avant-garde design and revolutionary technology to enhance the customer experience. The entire store is designed to be entirely modular, meaning that each and every section, from the façade to the display cabinets, is moveable, changeable and interactive. As well as the boutique’s dedicated staff, digital displays offer customers the chance to purchase directly from an iPad and view full digital catalogues alongside the stock on show, offering full immersion into the Tag Heuer world.

Tag Heuer, 3-5-5 Ginza, Chuo-ku, Tokyo 104-0061, +81 (0)3 4510 2939



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