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6 of the best new openings in Tokyo

Explore Tokyo's wide range of eclectic stores offering everything from the latest foodie-fashion concept stores, the best in beauty and the innovative sneaker workshop in the heart of Tokyo

City Guide
Rebecca Davies and Theresa Harold,

Agnès B
Fans of French fashion brand Agnès B can now enjoy its entire range under one roof. The three-storey Agnès B Matsuya Ginza Rue du Jour store in Tokyo’s fashionable Ginza area, which opened late last year, stocks a complete brand line-up of women’s, men’s, children’s and travel collections, as well as To B by Agnès B, and two lines introduced to the Japan for the first time: Sport B clothing and handcrafted homeware by La Maison Sur L’Eau selected by Agnès B. Customers can even enjoy a cup of exclusive Agnès B blend coffee in the in-store café.

Agnès B, 3-7-1 Ginza, Chuo-ku, Tokyo 104-0061, +81 (0)3 3535 8660

When it comes to artisan chocolate, few do it better than Belgian company BbyB. Founded by Michelin-starred chef Bart Desmidt and master chocolatier Jan Verleye, its range is made from the best and purest ingredients. Its first overseas shop, which opened in Ginza last year, was conceived by design studio Nendo. In keeping with the minimalist style of the confectionary’s packaging, the store is predominantly white with splashes of colour. There is also a café at the rear of the store, where customers can sit and enjoy the designer chocolates at their leisure.

BbyB, 3-4-5 Ginza, Chuo-ku, Tokyo 104-0061, +81 (0)3 3566 3555

Son of the Cheese
The quirkily named Son of the Cheese started with Kaito Yamamoto and his friends hanging out at a skate park. Soon, the venue became a place for fashion photographers, models and artists to connect with each other and form a tight-knit tribe. From this, Son of the Cheese clothing was born. Last August, the brand opened a two-storey concept store in Shibuya, which offers streetwear, menswear, womenswear and accessories as well as a lounge-bar and a sandwich counter, a mix designed to keep it true to its community-focused roots.

Son of the Cheese, 1-31-19 Higashi, Shibuya-ku, Tokyo 150-0011, +81 (0)3 6427 1986

Fred Segal
Californian lifestyle brand Fred Segal chose Tokyo as the location for its first international flagship, which opened in 2015. The Japanese outpost consists of three buildings devoted to menswear, womenswear and a food market. The Mart stocks raw and organic produce, as well as coffee and other West Coast necessities. In addition to Fred Segal apparel, the menswear and womenswear departments carry a curated selection of other brands including Lanvin, Marc Jacobs and Proenza Schouler. Throughout, the interior design echoes the relaxed vibe of Venice Beach and the industrial feel of downtown Los Angeles.

Fred Segal, Log Road Daikanyama, 13-1 Daikanyamacho, Shibuya-ku, Tokyo 150-0034, +81 (0)3 3464 3961 (The Mart), +81 (0)3 3464 3962 (women), +81 (0)3 3464 3963 (men)

Beauty Library
Japanese organic cosmetics company Nature’s Way has opened an eye-catching concept store in one of the most vibrant shopping districts of Tokyo. Designed by the celebrated Nendo studio, Beauty Library is a minimalist, airy space where the products are displayed like books on a shelf. Clients are encouraged to browse through the wide range of testers and scan the QR codes alongside each item if they wish to make purchases at home via their phone or tablet. There is also a café, with a menu offering seasonal organic produce.

Beauty Library, 3-12-12 Kita-Aoyama, Minato-ku, Tokyo 107-0061, +81 (0)3 6805 1453

White Atelier by Converse
White Atelier by Converse has been a magnet for creative sneaker fans ever since it opened in fashionable Harajuku last summer. For its first dedicated store in Japan, the American brand wanted to create something unique and inspiring – a desire reflected in the shop’s name, which refers to a blank canvas ready to be used. With a customisation space in the basement where clients can design their own shoes, an extensive range of exclusive products, and even workshops by international designers, this studio shop is a sneaker aficionado’s dream.

White Atelier by Converse, 6-16-5 Jingumae, Shibuya-ku, Tokyo 150-0001, +81 (0)3 5778 4170



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