We use cookies to ensure that we give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. You can change this and find out more by following this link

Via de’ Tornabuoni: Must sees

The wide Via de’ Tornabuoni, leading from Piazza degli Antinori to Ponte Santa Trinità, has been synonymous with high-end fashion since the 19th century and its historic buildings have been sympathetically remodelled into thoroughly modern flagship boutiques; many still have original features such as 16th-century frescoes. Here’s our pick of its top luxury boutiques to start your Tuscan shopping trip

City Guide
Verity Hogan,

With a reputation for understated elegance and a strong, minimalist aesthetic, it is only fitting that Phoebe Philo’s Céline occupies one of the largest boutiques on the equally stylish Via de’ Tornabuoni. Philo specialises in effortlessly chic wardrobe staples; form-flattering trousers, tailored suiting and masculine shirts dominate the collection, offered in a range of fabrics and a varied, if muted, colour palette. 

Céline, Via de’ Tornabuoni 24R-28R, 50123 Florence, +39 055 264 5521

Save the Queen
As one of the newer brands on the boulevard, Save the Queen brings a touch of individuality to this traditional street. Designer Elena Fantini is known for her imaginative approach to fashion, infusing her pieces with artistic expression and pioneering hand-designed prints and exclusively produced fabrics. The brand’s boutique is sympathetic to the street’s Renaissance roots, featuring domed ceilings and a bespoke wooden floor emblazoned with a recurring crown logo.

Save the Queen, Via de’ Tornabuoni 49R, 50123 Florence, +39 055 213231

Starting life as an urban accessory brand in 1986, Hogan has now grown to include a ready-to-wear collection by Thakoon and a regular collaboration with Karl Lagerfeld. Its Florence flagship store is one of the most striking boutiques on Via de’ Tornabuoni; situated within the Antica Profumeria Inglese, this historic boutique has been carefully restored, with original features such as the vaulted arches, mahogany furniture and alabaster chandeliers still in place.

Hogan, Via de’ Tornabuoni 97R, 50123 Florence, +39 055 274 1013

Bottega Quattro
The cohesive range of chic casualwear on offer at Bottega Quattro, combined with its distinctive burnt ochre walls and bohemian vintage furnishings, set this multibrand boutique apart from the competition. The collection on offer is diverse but extremely wearable; on-trend separates with an urban edge make up the majority of the range, while the utilitywear in a muted colour scheme would work well in any autumn wardrobe. 

Bottega Quattro, Via de’ Rondinelli 9R-13R, 50123 Florence, +39 055 238 2016

Museo Salvatore Ferragamo
Anchoring the southernmost end of this elegant boulevard, the Museo Salvatore Ferragamo occupies the cavernous basement of the Palazzo Ferragamo. Until January 2013 the museum will honour Marilyn Monroe with an exhibition of photographs and works of art documenting her life and career alongside the most iconic costumes from her films, which she wore with her favourite Ferragamo pumps. Don’t miss the museum’s permanent exhibition showing the great shoe designer’s evolution and showcasing pieces from the 1930s to the present day, before checking out the current collections in the store on the ground floor.

Museo Salvatore Ferragamo, Piazza Santa Trinità 5, 50123 Florence, +39 055 356 2455



Travel Pack