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The top five watch and jewellery boutiques in Florence

The beauty of Florence lies in its heritage from the Renaissance, inspired by the artists of this period and funded by the powerful families who made the city their home. This artistry is evident in the city’s long tradition of goldsmithery and jewellery design

City Guide
Verity Hogan,

Gioielleria L Vettori
To feel spoilt for choice when browsing the many independent gold boutiques that fill the Ponte Vecchio, head straight to Gioielleria L Vettori. The family company is now overseen by the founder’s son, Ferdinando Vettori, who is involved in every step of the manufacturing process, from design to finished product. Each of his pieces demonstrates a refined sense of style and he is especially adept at adapting older pieces, placing them in contemporary settings that give them a new lease of life.

Gioielleria L Vettori, Ponte Vecchio 37R-39R, 50125 Florence, +39 055 282030

Officine Panerai
Officine Panerai is one of Florence’s oldest and most inventive watchmakers. The company was the first to design a watch for use on board Italian submarines and it is has also applied its technical expertise to a range of suitably stylish civilian timepieces. Its Florentine boutique opened in 1900 and is frequented by watch enthusiasts; find the company’s full collection alongside exclusive special editions and the Panerai historical archive in the store.

Officine Panerai, Piazza San Giovanni 16R, 50129 Florence, +39 055 215795

Set on Florence’s most prestigious shopping street, Locman offers high-quality watches with a luxurious edge. Its boutique is set inside one of the boulevard’s most historic buildings, featuring stone columns, antique lamps and an outdoor display case enticing visitors inside. Through the doors, expect to find watches that demonstrate the highest standards of craftsmanship alongside cult models such as the Linea Sport.

Locman, Via de’ Tornabuoni 76R, 50123 Florence, +39 055 211605

Stroili Oro
Stroili Oro’s collections epitomise Italian glamour; every piece is ornately bejewelled and statement sized. The brand’s Florence boutique contains a treasure trove of gold and silver jewellery, alongside an array of decorative watches that would add a touch of sparkle to any outfit. Expect to find a varied product selection in the store, including stacked diamond rings, phone charms, body jewels and bracelet watches.

Stroili Oro, Via dei Calzaiuoli 94R-96R, 50122 Florence, +39 055 284947

Enrico Verità
Still occupying the space in central Florence where it was established in 1865, Enrico Verità is one of Italy’s oldest watchmakers. Today it stocks a mix of historic and modern brands, as well as being an ambassador for Omega watches; pieces by Blancpain, Longines and Rado are all found in the store. The on-site repair room is especially impressive and its technicians are able to fix virtually any type of watch, regardless of age or design.

Enrico Verità, Via dei Calzaiuoli 122R, 50122 Florence, +39 055 287862



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