Swatch is the latest brand to embrace the 2014 FIFA World Cup in Brazil in its designs; its new Entusiasmo watch is a tribute to the host nation.
Inspired by the Brazilian flag, the Entusiasmo is decorated in vibrant shades of green, yellow, blue and white, with a design reminiscent of a football pitch on the face.
The most exciting element of the Entusiasmo, however, is the exchangeable loop around the strap, which features a Brazilian flag but can be customised. A miniature flag of every one of the 31 countries participating in the World Cup is available to purchase from Swatch, allowing football fans to support their team on their Swatch wherever they go.
Swatch Entusiasmo watch, €60
Swatch, Piazza San Giovanni 22R, 50129 Florence, +39 055 264224