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New Rinascente store opening in Rome


Discerning fashion lovers should put 12 October in their diary as much loved Rinascente department store opens at a second site in Rome

Emily Scrivener
Emily Scrivener ,

A century after the first Rinascente opened in Milan – though its history goes back almost 50 years further – Rome prepares to welcome its second store. On 12 October, a new Rinascente – situated on Via del Tritone where it meets Via dei Due Macelli – will open its doors. The highly anticipated launch has been 11 years in the planning and the new building incorporates key features of the site, such as the remains of an ancient Roman aqueduct, to stunning effect. Other defining architectural elements include a central court that brings plenty of light to every floor.

Visitors will be able to make use of the rooftop terrace on the sixth floor, which provides refined cuisine and breathtaking views of the city. Each floor has been designed with elegance in mind, and combines modern and heritage features.

As with Rinascente’s first store in Rome, the new flagship will offer a discerning edit of the best of the world’s fashion, beauty, design and gourmet food. The new department store will also feature shopping experiences such as a denim bar, design supermarket and special sneakers area, making it perfect for those who want the ultimate shopping experience all under one roof.

 

Rinascente, Via del Tritone 61, 00187 Rome, +39 06 879161

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